1. schema markup
Imagine having a secret code that helps search engines understand your content better. That’s exactly what schema markup does! By adding structured data to your website, you provide search engines with explicit clues about the meaning of your pages. This can lead to rich snippets in search results, increasing your visibility and click-through rates. And after all, that’s what we want.
tip:
Start by identifying the most relevant schema types for your business, this could be anything like articles, products, FAQs, events, and more. Tools like Google’s Structured Data Markup Helper can simplify the process.
2. advanced keyword clustering
Gone are the days of stuffing single keywords into your content. Keyword clustering involves grouping related keywords to create comprehensive, topic-focused content pieces or pages. This not only improves your SEO but also provides a better user experience, which we know is important.
tip:
Look at your top ranking pages and research to identify keyword clusters around your main topics. Create pillar pages that cover broad topics and link them to more detailed cluster content.
3. data, data, data
As a marketer, we make every decision based on data. Data is the backbone of, not just successful marketing strategies, but SEO strategies too. By analysing traffic patterns, user behaviour, and conversion rates, you can make informed decisions that boost and improve your website’s performance, and see where it needs tweaking.
tip:
Here at TIG we can integrate Google Analytics and Google Search Console with your site. We can monitor all data and regularly review metrics such as session duration, conversion paths, and many more. We specialise in data-driven SEO strategies that turn numbers into real results.
4. content is king
We have said this many times in our blogs, but content is so important. Not all content is created equal. Content pruning involves reviewing and updating or removing underperforming pages to improve your site’s overall SEO health, because just like how good, high performing pages are good for SEO and ranking, poor content can affect it. Advanced content strategies can set you apart, this could include using diverse formats like video, infographics, and interactive content to engage your audience.
tip:
Identify pages with low traffic or high bounce rates. Update them with fresh, unique, relevant content, better keywords, or consolidate similar pages. Try experimenting with different content types to see what resonates best with your audience. Don’t fancy doing it? That’s alright, our content services and writers can help.
5. competitor analysis...with a twist
While standard competitor analysis should always be done and you can find out what keywords your rivals are ranking for, advanced competitor analysis helps you spot gaps and opportunities they’re missing and you can snatch up. By honing in on these, you can gain an edge in areas where competition is lower. Winning.
tip:
Take note of the keywords your competitors aren’t targeting, and use these as opportunities to capture untapped traffic. Or we can do the detective work for you.
6. internal linking
Your internal links create a pathway for both users and search engines to explore your site. Building topic clusters with internal links is an advanced tactic that strengthens your content structure, enhances SEO value, builds website authority, and is user friendly.
tip:
When you have a core page (like a service page) linking to multiple related blog posts, for example, forms a content cluster. Be sure to link back to your core pages, so search engines know which are most important.
7. link building (backlinks)
This is one of the most important elements of SEO, and perhaps the most time consuming, but with link building it’s all about the quality of those links. High-authority, relevant backlinks can significantly boost your rankings.
tip:
Focus on earning links from reputable sites in your industry. Create valuable content that others want to link to, such as in-depth guides or unique research.
8. user experience (ux)
A good user experience not only keeps your visitors happy but also boosts your SEO. Search engines favour sites that offer smooth navigation and valuable content. If you have poor UX it will increase the bounce rate of customers leaving your site and therefore you not getting conversions.
tip:
Improve your site’s loading speed and make sure you have easy navigation, think of the three click rule, can the customers on your website get to where they (and you) want them to be within three clicks? Focus on creating engaging, high-quality content.
9. technical seo audits
Poor technical SEO can affect your search engine rankings. A technical SEO audit uncovers hidden issues impacting your site’s performance and indexing. Regular audits mean you can keep your website optimised for search engines. From crawl errors, load speed, and broken links to mobile optimisation. Technical SEO is there to make sure your site is easy to navigate for users and bots alike.
tip:
Our technical SEO audits will identify every potential technical hurdle and we can provide solutions to improve your site’s health and visibility.
10. local seo enhancements
For businesses targeting local customers, local SEO is indispensable, especially if you are a business that may rely on nearby customers. By targeting location-based keywords and refining your site’s content, local SEO helps make sure that you show up when people search for your services in specific areas.
tip:
Optimise your Google My Business profile (which is such an important factor for good local SEO), gather positive reviews, and make sure your NAP (name, address, phone number) details are consistent across all platforms and pages.
SEO is an ever-evolving field and if you’re ready to push your SEO strategy further, we can help you achieve results that go beyond the basics. Whether you’re looking for help with technical SEO, content creation, in-depth analytics, or every aspect of SEO, we’ve got you covered.
