In this fast-moving digital world, businesses are obsessed with online marketing, social media ads, SEO strategies, email campaigns. And for good reason, these are super important to get right! But guess what? Good old print is not dead. It’s just evolved, becoming sharper, more strategic. If you think print marketing is ‘old-fashioned’, it’s time to think again.
Don’t believe us? Let us convince you otherwise.
the power of print in a digital age
While digital marketing is essential, print still plays a role in branding and customer engagement. Have you ever received a beautiful card, brochure, or wedding invitation you loved so much that you kept it? Or even a business card that made an impression? That’s the power of tangible marketing. Unlike a fleeting Instagram post, print materials stick around longer, offering a physical connection between your brand and your audience.
At TIG, we know a thing or two about the importance of print. As leading Harrogate printers, we’ve helped businesses across Yorkshire (and beyond) create stunning print materials that leave a lasting impact. Whether it’s brochures, signage, or premium packaging, print is here to stay.
why businesses still invest in print marketing
1. print can build trust
In a world of pop-ups and digital overload, printed materials feel more authentic. A well-crafted print ad in a magazine or a thoughtfully designed direct mail campaign adds credibility to your brand. People trust what they can hold that feels real.
2. longer lifespan
A social media post disappears in seconds, not only that, we are bombarded with social media ads daily and obsessed with scrolling, we forget more than we think. But a high-quality branded leaflet or catalogue? That stays on desks and on coffee tables, or in tourist locations for weeks or months, that’s long lasting.
3. it can help boost your brand identity
From brochures to luxury packaging, print gives brands a way to communicate their personality through touch, texture, and colour. Our colour printers in Harrogate make sure that every business we work with have vibrant, high-quality materials that stand out.
4. it can work hand-in-hand with digital
Print and digital marketing can work together, and you’ve probably experienced it more than you think. QR codes on flyers, personalised direct mail campaigns, or brochures that drive traffic to your website? It’s print marketing for the digital age.
how to make print work for your business
Want to incorporate some print marketing into your business? Here’s some ideas on what to focus on:
- invest in high-quality materials: a flimsy flyer won’t cut it. As expert North Yorkshire printers we can make sure you get that premium feel.
- use strong branding: just like you do for online marketing, you want to make sure you have consistency in colours, fonts, and messaging across print materials.
- combine print with digital: use QR codes, unique promo codes, or trackable phone numbers to measure engagement.
- think outside the box: what is your service or products you are selling? Could you benefit from brochures placed in other places? Business cards to hand out? Maybe catalogues suit your business. Or maybe you need something for your products, like printed packaging, branded envelopes, or loyalty cards perhaps.
get smarter with print
As experienced Yorkshire printers, we specialise in high-quality printing for businesses across the region and beyond.
