We get it, it stings seeing your competitor outrank you on Google, rack up more social media engagement, or steal those top spots on search results. You know your business is just as good (if not better), so why are they getting all the clicks, customers, and conversions?
The truth is, they’re playing the digital marketing game smarter, not harder. In this blog we will go over some of the main key points that can help you level up your digital marketing game and compete (or even get ahead of ) your competitors. As a full service digital marketing agency, we specialise in:
- seo
- web design
- social media
- photography
- branding
1. your website is...ok
And Google knows it.
Your competitor’s website is probably faster, mobile-friendly, and easier to use, while yours might still be rocking a slow load time and confusing navigation. And unfortunately, Google knows it and hates it.
how to fix it:
- speed it up: a slow website sends visitors running. Optimising your website’s speed is a great way to get customers to stick around on your site.
- make it mobile-friendly: in this digital age over 60% of searches happen on mobile. If your site isn’t responsive, you’re probably losing customers.
- improve UX and design: a sleek, modern website that is easy to navigate so customers can find what they are looking for at ease, keeps users engaged and converts more leads.
2. they're winning at seo
SEO is like a secret weapon. Your competitor is ranking higher on Google because they’ve nailed their keywords, content strategy, and backlinks. Meanwhile, if your site isn’t optimised, Google is burying you on page 3, not ideal. SEO can be seen as a dark art and complicated, but you can make an impact with just implementing some simple, best SEO practices.
some top tips:
- keyword research: conduct keyword research to find the exact search terms your customers are using.
- optimised content: once you have your keywords per page/product you can then implement into your website and content including blogs, web pages, and product descriptions. This means your customers will find you easier and, Google loves it.
- link-building magic: this one takes more time but is one of the most important factors in getting good SEO, the more quality backlinks you get from other websites and sources = higher rankings.
3. they're doing social media, well
Your competitor’s Instagram and LinkedIn are popping off with engagement, while your last post was over a month ago. Social media divides opinions, some love it, others don’t get it. The truth is, if you want to be seen more and increase your brand awareness, having a good social media presence is going to help. You can choose how you want to utilise your social media platforms, but spend some time understanding each one as they all have different audiences and tone of voices.
how to up your social media game:
- consistent, engaging content: keywords here being ‘consistent’ and ‘engaging.’ No more sporadic posts, this doesn’t work.
- high-quality visuals: eye-catching images and videos that stop the scroll.
- ads that convert: you can set up social media ads that actually work to help boost your posts and gain a wider reach.
4. their branding is on point
And yours feels a bit dated.
A strong brand builds trust, recognition, and customer loyalty. If your competitor’s branding is sharp and cohesive while yours is outdated, guess who customers are going to choose? Branding isn’t just about a trendy logo, it’s being consistent with your values and tone of voice across all your marketing materials and platforms.
how to nail your branding:
- refresh your logo and visuals: is it time for a new design? A modern, professional look can build credibility.
- consistent branding across all channels: showcase your branding, values, and tone of voice across all channels from social media to print.
- better brand storytelling: you want to connect with your audience on an emotional level.
5. they use high-quality photos and videos
And you’re stuck using stock images.
Your competitors are using stunning, professional photography and videos of their work and products, while you’re relying on stock images that look like they belong in a 2005 PowerPoint presentation, and not to mention, they can affect your SEO. Making it even harder for you to be found in search results.
what to do:
- professional photos of your team, products, and services: because real images build trust and people like to see who they are working with and buying from. Why not show off how good your product is?
- engaging videos: promo videos, behind-the-scenes clips, customer testimonials, whatever you can think of to put into a video form, do it. They get much more interaction and engagement.
- better storytelling through visuals: the saying is “a picture is worth 1,000 words”, so make it count.
ready to get ahead of your competitors?
If you’re sick of watching your competitors take the lead, it’s time to fight back with expert digital marketing. Whether it’s SEO, web design, branding, or social media, we’ve got the skills and team to help turn things around.
