Social media has come on an incredible amount over the years, it is no longer just for sharing dog memes, holiday snaps, and your dinner plate. For businesses, it’s become a powerful tool to build a brand, connect with your customers, and drive growth. Whether you’re a small local business or a global powerhouse, strategic and good social media can put you in front of the right audience and help you outshine your competitors.
At TIG, we help businesses create the right content, grow their followers, and turn clicks into customers. So, if you’re ready to up your social media game, here are our top 6 tips from our experts.
1. know your audience (and speak their language)
You wouldn’t crack the same jokes with your close friends as you would with your gran, social media is the same. You may think you want to have a professional corporate tone, but is that your audience? If you’re a flower and cocktail shop, that tone of voice likely won’t work.
Knowing your audience is the foundation of a great social media strategy (and all marketing aspects actually)! Are your customers professionals looking for advice on LinkedIn, or are they scrolling Instagram for inspiration? By understanding who they are, you can tailor your content and tone to connect with them authentically.
Our Tip: Use the insights feature on social platforms to see who’s following you and when they’re most active. Adjust your posting schedule to their habits, not yours.
2. create content that stops the scroll
Social media is busy, which is why a lot of people don’t bother with it. If you want to stand out, you need content that grabs attention in seconds, yes that’s right, seconds. Think bold visuals, engaging videos, quirky captions, funny comments, your tone of voice, jumping on trends, or even memes (when done right). People are more likely to interact with brands that feel relatable, creative, and human.
Ideas to try:
- eye-catching graphics (think vibrant, clean designs)
- behind-the-scenes videos to show the real faces behind your brand
- short, snappy videos or animations to explain your product or service
- user-generated content, share photos from your customers (with permission, of course)
- reels
Fact: Video content gets more shares than text and images combined, it’s time to embrace those reels.
3. be strategic with your posts
Posting content for the sake of it? Not the best idea. A strong social media strategy combines creativity with purpose. Have a clear plan:
- what are your goals? (brand awareness, engagement, website clicks?)
- what types of posts work best? (videos, carousels, polls, testimonials?)
- how often should you post? (consistency is key, but don’t spam)
We like to say ‘quality over quantity’. It’s better to post 3 great pieces of content a week than 10 mediocre ones.
4. use social media for more than just selling
If every post is “buy this” or “click here,” you’ll potentially lose followers. The magic happens when you mix up your content to entertain and inform your audience. Remember, people connect with people, not just logos.
What to post:
- educational content: tips, how-tos, and fun facts your audience will find useful
- storytelling: share success stories, client testimonials, or company milestones
- interactive content: polls, Q&A sessions, and quizzes to spark engagement
- personality posts: show the human side of your brand, such as team photos, office antics, or behind-the-scenes stories
5. engage, don't just broadcast
Social media is a two-way conversation. Respond to comments, answer questions, and join the chat. This builds trust and encourages followers to stick around.
Our quick tips for engagement:
- reply to comments in a fun, on-brand way
- follow and engage with other businesses or creators in your niche
- use trending hashtags (but keep them relevant)
- don’t underestimate the power of DMs. Sometimes a simple “thank you for sharing!” message can turn someone into a loyal fan
6. why social media is so powerful for businesses
If you’re still wondering, “Is social media really worth it?” here are some truth bombs:
- brand awareness: social media makes it easy to get your name out there and stay top-of-mind
- cost-effective marketing: you don’t need huge budgets to reach a wide audience
- drive traffic: strategic posts with the right CTAs can send visitors straight to your website
- build trust: sharing reviews, success stories, and insights helps establish you as an authority in your field
Trackable results: every like, share, and click can be measured so you know what’s working.
need help with your social media?
At TIG, we’ve helped businesses across Yorkshire and beyond boost their social presence. Social media can be a powerful tool in modern marketing. Whether you need help with content creation, social ads, or growing your audience, we can help.
