Snooty Frox
TIG built an SEO optimised website, and enhanced Snooty Frox’s content through copywriting & creation as well as enriching current content with keywords across all of the key pages, such as each designer product pages, shopping cart, and booking pages for both dress fittings and table reservations at the restaurant above. TIG still manages the website hosting and maintenance for Snooty Frox. This website is also integrated with a POS system.
Snooty Frox offers luxurious wedding guest dresses. Based in Harrogate, they offer a huge selection of Mother of the Bride and Mother of the Groom outfits. They sell many various designer ranges including: Veni Infantino by Ronald Joyce, Kevan Jon, Olvi’s Lace, Condici, John Charles, Rosa Clara, to name only a few. With over 50 designer collections to choose from, Snooty Frox are here to make your search for designer Mother of the Bride and/or Groom outfits a fabulous day to remember.
In 2022 Snooty Frox commissioned TIG to build an SEO-friendly website to increase their visibility and drive traffic to key pages, including the product, shopping cart, and booking pages (for dress fitting appointments and the restaurant). The request was for TIG to assist with the new website build and provide SEO services to boost organic bookings, ultimately increasing footfall for both the dress fitting and restaurant businesses.
The key metrics Snooty Frox wanted to focus on increasing were:
- visibility
- traffic
- keywords
- backlinks
- offline/online marketing
Since starting the build in 2021, we have seen a significant increase in Snooty Frox’s performance. Snooty Frox in 2019 were averaging around 5k for organic traffic, compared to today in 2024, where they hit 60k visitors of organic traffic, with 6.6k keywords and 5k backlinks in the UK alone.
They now average 50k monthly organic traffic to their website and get 769k impressions.
