Citryll
TIG was tasked with a comprehensive brand refresh, reimagining the company’s visual identity to align with its evolving vision, values, and strategic direction. We applied all the new branding across all marketing channels, including print and digital assets. TIG then designed and developed a new website for Citryll that seamlessly integrated the updated brand identity.
about
Citryll is pioneering a transformative approach to treating immune-mediated inflammatory diseases by targeting Neutrophil Extracellular Traps (NETs), a fundamental component of the inflammatory processes that has yet to be addressed therapeutically.
Citryll’s targeted approach has applications in many inflammatory diseases. Its current focus is on Rheumatoid Arthritis (RA) and Hidradenitis Suppurativa (HS), with clinical development programs underway for both diseases. Trials in RA and HS are intended to establish proof-of-concept for CIT-013’s NET targeting approach. Citryll has the potential to create a new class of therapeutics for a wide range of immune-mediated inflammatory diseases.
brief
TIG was tasked with a comprehensive brand refresh, reimagining the company’s visual identity to align with its evolving vision, values, and strategic direction. The previous brand identity, including its colour palette and design style, no longer reflected the company’s aspirations, necessitating a complete overhaul. Through an in-depth branding workshop and collaborative project process, TIG developed a refined and contemporary brand identity that better resonated with the company’s goals and audience.
Following the successful completion of the branding phase, TIG was further engaged to apply the newly established brand style across various marketing materials. This included the creation of print and digital assets, ensuring a cohesive and modern look that reinforced the brand’s new direction.
The second phase of the project involved designing and developing a new website that seamlessly integrated the updated brand identity. TIG focused not only on visual aesthetics but also on enhancing the user interface (UI) and overall layout to create a more intuitive and engaging user experience. The goal was to ensure that the website effectively communicated the company’s message while maintaining consistency with the refreshed brand style. Through this process, TIG delivered a fully transformed digital presence that aligned with the company’s renewed vision and market positioning.
