Burning Embers
Burning Embers, a long-established family business in Aberdeen, approached us for a complete digital overhaul to better reflect the quality and character of their showroom and products. We delivered a full rebrand and website redesign, building a modern, responsive site that highlights their wide range of fireplaces, stoves, and giftware. Alongside the build, we provided on-page SEO, content writing, and ongoing hosting to support visibility and performance.
Burning Embers are a family run business built on decades of passions, expertise, and a genuine love for beautiful fireplaces and unique interiors. They have been helping customers transform their living spaces for over four decades. Their goal is to offer quality fireplaces and stoves at honest prices, which is backed by exceptional customer service and that ethos still drives everything they do today.
The client needed a completely new website that would showcase their wide range of fireplaces, stoves, accessories, and giftware, but without the need for e-commerce functionality. Instead, the focus was on driving local enquiries and increasing footfall to their Aberdeen showroom.
To achieve this, the brief included creating a refreshed brand identity and a visually engaging, user-friendly website that felt as welcoming and characterful as the showroom itself. A key priority was building a strong local SEO strategy, ensuring that the website would rank well for searches related to fireplaces and stoves in the Aberdeen and Aberdeenshire area.
We also incorporated some SEO optimised content that reflected the company’s decades of experience, personal service, and unique product offering, including one-off pieces and gifts. The end result needed to blend style and substance, presenting Burning Embers as a trusted local business with a rich history and a distinctive offering.
“I commissioned The Inter Group (TIG), based in North Yorkshire, to design and build a new website for our business.
The goal of the new site was to showcase our fantastic range of products, including stoves, fireplaces, fire surrounds, accessories, and giftware, while also increasing local traffic through effective search engine optimisation. Ultimately, we wanted to drive more footfall and business to our Aberdeen showroom.
I’m absolutely over the moon with the finished website! It perfectly captures the quality and character of what Burning Embers offers. I’m now looking forward to working with the TIG Digital Team on the next phase: our marketing and ongoing SEO needs.
Thank you to everyone at TIG for your creativity, professionalism, and support.”
Louise Pirie – Owner, Burning Embers
