Country Products
Over 8 years, we’ve nurtured a lasting partnership with Country Products, initially providing photography and print materials, and later delivering two E-Commerce websites, along with ongoing support, contributing to their remarkable digital growth.
about
Welcome to Country Products, your one-stop shop for the best-quality whole foods. As a trusted provider of high-quality wholefood goods, they specialise in the source, packaging and supply of wholefoods to the independent market all across the UK. Most recently, they have begun to increase their range of healthy snacks, providing to retailers throughout the UK under their own label.
Country Products prides itself on its exceptional customer service, building solid relationships with both companies and individuals throughout the country. The company serves a diverse clientele, encompassing a wide array of retail establishments, including delicatessens, farm shops, student unions, cinemas, juice bars, coffee houses, leisure centres, garden centres, village shops, forecourt shops, as well as newsagents, both locally and nationally.
brief
Over 8 years, we have fostered a robust and enduring partnership with Country Products. It all began with our assistance in photographing their products and producing top-notch product brochures and price lists.
As our collaboration evolved, we were entrusted with the task of providing a quote for a new E-Commerce website design and development. Recognising the limitations of their existing website, Country Products sought our expertise to revamp their online presence and enhance sales performance. Our team took on the challenge, crafting not just one, but two websites, catering to both B2C and B2B customers, effectively expanding their sales opportunities.
Over 3 years, we have continuously supported Country Products by hosting and maintaining both websites. Our dedication extends to optimising their online platforms for improved performance and increased web traffic, ultimately contributing to the company’s significant growth in the digital landscape. Our collaboration stands as a testament to the success achieved through our partnership with Country Products.
testimonial
“During the pandemic, Country Products saw a surge of online orders on its website following the first lockdown. However, the website was over 6 years old and many users found it difficult to use and was dated.
Following a tender process the company engaged TIG to scope and build a new company website to include a more modern and user-friendly B2C order portal and to provide a new B2B wholesale portal so that Country Products business Customers could use it to order goods online. We found that TIG very quickly understood our requirements and designed not only the B to C and B to B portals in line with our expectations, but they also designed a website that was reflective of our brand values and enhanced our presence on the web. The site was launched three months after awarding the contract to TIG.
TIG was then allowed to raise the profile of products and other aspects of the website by developing the technical aspects required to raise the site’s profile. One such campaign was to increase the visibility of the Contract packing* services that Country Products offered. While working with TIG the contract packing page of the website moved from page 24 of a Google search to page 1. This was also seen with target products on the retail portal.
We have found TIG as a friendly and responsive company who have significant knowledge not only in the field of website design but in the post-launch service offered also. I would have no hesitation in recommending them to other businesses looking to create and maintain a website in the future.”
