JPG Leeds
We undertook a brand refresh and website redesign project for JPG Leeds, enhancing the brand with fresh fonts and a vibrant color palette while creating a user-friendly website interface with a revamped projects section for enhanced navigation and engagement.
about
JPG Leeds is a leading civil and structural engineering consultancy firm dedicated to shaping a resilient and sustainable world. With a team of highly skilled and experienced engineers, they offer comprehensive and innovative solutions for a wide range of projects. From designing and overseeing large-scale infrastructure developments to providing expert advice on complex structural challenges, their consultancy services are tailored to meet the unique needs of our clients.
JPG Leeds prioritises excellence, safety, and environmental responsibility, ensuring that every project adheres to the highest industry standards. With a collaborative approach and a commitment to client satisfaction, they aim to deliver cost-effective and efficient engineering solutions that drive success.
brief
JPG Leeds approached us with the task of refreshing the existing brand and brand styling, along with redesigning the website.
JPG provided us with a brief requesting a small refresh for the brand since it had been 10 years since its creation. The client’s desire was not to overhaul the entire brand but rather to create a new style by introducing fresh fonts, a new colour palette and updated brand elements. In addition to this, TIG was entrusted with the responsibility of re-designing and developing the website in line with the new brand style.
Upon analysing the old brand, we decided to revamp the colour palette to align it with the company’s updated vision and values. The newly crafted colour scheme was vibrant and reflected a more natural ambience with shades of teal. Once the brand refresh was finalised, the focus shifted towards developing a new style for the website. The website’s design aimed for a cleaner and more user-friendly interface, incorporating bespoke icons tailored to represent each of the company’s services.
Furthermore, the projects section underwent a complete redesign, enabling visitors to easily locate projects related to specific sectors or services they were interested in.
“TIG understands our brand its values, the work is always handled in a friendly, professional manner. We can always speak to someone which is refreshing and the level of backup and support we receive is exceptional”
